Man, I LOVE Nike. When I was younger, seeing Eric Cantona wearing those Tiempo's and Ronaldo (fat one) wearing the first Mercurial really aspired me to buy myself a pair when I saved enough. During my college years, I was fortunate enough to work with Nike Malaysia for various events including shoe launches. In those, couple of years working, I learnt more about marketing and 'cool' than any school, college or university could ever teach me.
They are the undisputed KINGS of marketing. All their ads are cool on a different level. No where near try hard and always ace. Only they have the power to (until this day), market a shoe that has been 25* years in the market, costs probably USD$3.50* to make, hype the shit out of it and sell them up to USD$1,000 a pair. They may have faced alot of issues regarding child labour and low wages to their workers in the part, oh well, it's a win-win situation... in a way. Nonetheless, I'm still a slave to the swoosh.
Here's a few of my personal favourites:
Au Revoir!
Ninjas!
Cage! i think this led to the crazy boom in Futsal
Becoming the player!
Nike SB P-Rod!
The Secret to Nike Air!
*http://www.clrlabor.org/alerts/1997/nikey001.html
*http://en.wikipedia.org/wiki/Dunk_%28footwear%29
